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題名:Impacts of personal involvement and need for cognition on the effectiveness of green advertising: From the perspective of emotionally-framed appeals.
作者:Yang, Mu-Li (楊慕理)
期刊名稱:International Journal of Arts and Commerce
發表頁數:1-15
發表年份:2018
發表月份:3
關鍵字:
英文關鍵字:Involvement, Need for cognition, Advertising effectiveness, Advertising attitude, Behavioral intentions
Vol:7
NO:(2)
ISSN:1929-7106
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