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題名:Information system design in the advertising industry
作者:Hsin Chi Ko
期刊名稱:MATEC Web of Con.
發表頁數:pp.1-8
發表年份:2017
發表月份:8
摘要:In all fields of business that use information technology, an information management system can improve the efficiency of administration, creating systematic content records and storing data as the foundation for effective management and goal development. However, there is one field in which there is no research on information systems, namely the advertising industry. Thus, this study aims to identify the features of advertisements, and explore the concepts of an information system for the advertising field, adopting a qualitative research method to consider the various designs and menu content of an information system for copy writers.
關鍵字:mass communication, advertisement, information, digital management
英文關鍵字:mass communication, advertisement, information, digital management
DOI:https://doi.org/10.1051/matecconf/201711901022
Vol:Vol.119
ISSN:2261-236X
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Mail:hsin@mail.cjcu.edu.tw